How to Write “What-is,” “When-is,” “Who-is,” & “Why-is” Blog Posts

Humans by being the intelligent species, are the most curious of all. It is because of this trait, we are continually asking, and the queries are met by “what-is,” “when-is,” “who-is,” & “why-is” blog posts. Evidently, these queries help Google yield quality result to a user.

Depending on the quality of your content, Google determines the ranking of your blog post, which is typically the appearance of your content on the first page of Google’s search results. Google ensures that it can answer a query with the best response available on the whole world-wide-web.

What-is,” “When-is,” “Who-is,” & “Why-is” Blog Posts as Featured Snippets

Over time, as Google starts recognizing your blog posts for its quality, it attributes your content as Featured Snippet. Content marketers take this reward seriously for the self and the organization they work for. Below, you see some examples of Featured Snippets authored by me.

Google Featured

In Supply Chain

How to Write “What-is,” “When-is,” “Who-is,” & “Why-is” Blog Posts

In Lifestyle

In Poetry

In Poetry

Similar to a “what-is” blog post, you can also create a “when-is,” “who-is,” and “why-is” blog posts. In principle, the strategy remains the same. These interrogative bottle (read: blog) -openers are good for articles that are detailed, and helpful in educating people about products, services, terminologies; it is your call.


  1. What is the Dark Internet?
  2. When is the COVID-19 pandemic going to end?
  3. Who are the famous women Internet marketers?
  4. Why do we blame Mercury Retrograde for everything?


Template for a “What is…” Blog Post

Use this structure for writing blog posts for your company or as a freelancer. There is always a method to the madness, and in content marketing, there is a method that goes beyond (not excluding) the ability to write a successful article.

Blog Post Title

Select from your grocery of “what-is,” “when-is,” “who-is,” & “why-is” blog posts, and run for a maximum of 60 characters. When you compose the article, use Title case or H1.


The introduction is very important. While it doesn’t demand you to use cerebral content sprinkled with jargon, it is the ask from any content writer to make it interesting and precise helping the reader permeate deeper into the body of the content. The Introduction uses H2 with language that is lucid and structured for the main message to cascade systematically. A compact introduction 50 to 60 words precisely answering-

  • The importance of the topic
  • Its area of application, &
  • Points you’ll discuss, argue, cite, and reason.

The Body of the “What is…” Article

Here, depending on your word count, you have used 50 to 60 words for the Introduction. You got to save another 50 to 60 words for the Conclusion. Then with the remaining word count, think of paragraphs no more than 100 words each. So, if you have to author an article of 800 words, you reserve approximately 100 words for the Introduction and the Conclusion. With the remaining 700 words, you write a sub-title using H2 followed by paragraphs that are lucid and structured for the main message to cascade systematically. This way, you don’t fluff and your blog post is meaningful and informative.

To make the reading interesting, you can plug-in quotes, statistics, use analogies, interview bytes. If you do this, try it for every paragraph to harmonize the reading experience.


During my career with corporates, I noticed several styles and dabbled in many. But the most successful one that really worked for me is the one I am sharing with you here. The Conclusion which you essay of 50 to 60 words, is the place for you to weigh in your domain authority. You use the H2 for Conclusion and as you have already explained the entire subject in the body of the blog post, now use the highlights to back your conclusion. Remember, a Call-to-Action (the action you want the reader to take) is imperative before you hit the last word.

Wrapping it Up

Well, the Conclusion above this article was a sample for you. The structure that you have been offered to follow for your “what-is,” “when-is,” “who-is,” & “why-is” blog posts, is foundational. This article completes your search for-

How to Write What-is Blog Post,
How to Write When-is Blog Post,
How to Write Who-is Blog Post,
How to Write Why-is Blog Post,
How to Write Featured Snippets?

As and when you advance in this practice, the categories will become more seamless wherein you need not highlight the introductory paragraph as Introduction and the concluding paragraph as Conclusion. Also, note that a successful blog post that Google rewards the position of a Featured Snippet exceeds 800> words. Do not forget to exercise your creativity and edit the content pre-publication. Do include visuals and backlinks (linking anchor phrases/keywords substantiates content credibility).

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